In Winning at Retail, dynamic duo John Stanley and Pete Luckett walk you through the steps in creating and maintaining  a successful retail environment. John’s grasp of international retailing trends, combined with Pete’s passion for creating a unique customer experience gives retailers powerful tools to share with managers and staff.

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What makes a business tick? Customers of course! But how do we keep them coming back? By making their experiences memorable! The majority of customers prefer to buy from people they know and like – and are even willing to pay a bit more to do so.

John John Stanley and Pete Luckett as they explain what it takes to create a positive customer experience.

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One of the most important issues in retailing is creating the right business culture. This starts by hiring the right people with the right personality. Technical skills can always be taught later. Hire only those people who share your vision about the company. In the end, your staff can make or break you! Join John Stanley and Pete Luckett as they give you the secrets to building a winning team.

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The aim of a good display is to increase sales of a specific product in a given area. They should be colourful, creative, and above all, maintained with a high level of atttention to detail!

John Stanley and Pete Luckett take you step by step through the aspects of creating effective displays.

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