Recorded: 3rd August 2010, 0830 GMT

Most Ad’s Don’t Work

How often have you changed your shopping habits due to an advert in a magazine? I suspect it has rarely happened. In this e-learning session we will analyze why this advert worked. We will discover how the business got 5 key messages across in less than 50 words. Once you have discovered these five secret keys to modern advertising you will be able to introduce them into your own marketing campaign and start introducing new consumers to your business.

What will you learn?

• How to develop a headline that works
• What are the five key secrets in successful storytelling
• What stories customers are interested in

Watch this 60 minute e-training workshop with John Stanley to find out how. Click here to view …..

Recorded: 7th July 2010, 0830 GMT

In this e-training session you will learn:

• How social media can fit into your existing marketing strategy
• How twitter can benefit your business
• How to use Facebook to grow sales
• The value of YouTube to help your customers and to grow sales
• How Tweet Deck can make your life easier
• How to manage all the different marketing media at your disposal

2010 is the year of change. If you are still looking for ideas on how to use social media than this training session and our new book are starting points on your journey.

Watch this 60 minute e-training workshop with John Stanley to find out how.

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Recorded: 8th June 2010, 1200 GMT

Want to generate more sales per square metre or foot of retail space? You need the power, the power to merchandise and make a difference. The good news is that you can increase sales without spending a cent simply by relooking at the way you put stories together for your customers via your merchandising and display strategies.

Watch this 60 minute e-training workshop with John Stanley to find out how.

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Theft is Good – Retail Security is a brand new e-workshop designed to help you improve your bottom line.

Do you believe theft is good for your business? David Turner, security consultant and Director of Foresight Security believes it is and together with John Stanley he proved the case in this E –training session on 11th May 2010. (more…)