Jon Smith and Jose Llinares
Infinite Ideas Limited
ISBN 978-1-906821-16-6

If you are like me you are having to read as many social media books as possible to keep up to date with the revolution that is going on in the marketplace. I was relieved to find a book that was dedicated to Twitter. This is an easy to read book that explains how to use and benefit from Twitter. It talks about how you can use twitter to communicate within and to your customers from your business. (more…)

Erik Qualman
John Wiley & Sons, Inc.
1SBN 978-0-470-47723

If you’re like me, you know that the social media has a role in your business, that it is developing rapidly and you’d better try and understand it quickly and work out how to use it in your business.

One of my new year’s resolutions was to try and understnd how businesses can use the social media a lot more effectively. I needed a book that would explain the concepts to a “baby boomer” like me who is trying to keep up with Gen Y marketing. (more…)

Roy Prevost, Oakray Marketing
Vancouver, British Columbia, Canada

Retail books come out infrequently and as soon as one does come out I like to grab it quickly to see what I can glean. Roy Prevost is a Canadian and writes this book from a Canadian perspective. He comes from the giftware sector and is now a conference speaker on retailing. His presentations revolve around ‘turbocharging’ your business.

I like this book as it is an easy to read book on a four hour airflight, something I judge books by. (more…)