» Marketing, Branding & Promtion
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Macy’s and Bachman’s Join Forces for a Spectacular SpringBy John Stanley on March 25, 2010 | No Comments
Macy’s are recognised as THE departmental store of the USA, they are famous for their displays. Each spring they have the Macy’s Flower Show which this year starts on March 28th.The garden centre group Bachman’s has joined forces with Macy’s to build the display garden at the Minneapolis store.
This is an excellent example of networking between two retailers from different retail sectors that will create a win: win for both of the businesses.
Ref: Garden Centre March edition
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Easter is ComingBy John Stanley on March 25, 2010 | No Comments
In two weeks Easter will be with us. I was fascinated to drop into my local Coles supermarket and see how they are promoting produce this year. The commodity retail strategy has been dropped in favour of a lifestyle marketing strategy. The cover features a celebrity chef and a Less than $10 a person recipe promotion. The leaflet then describes the meal suggestions and on the last page is a shopping list with prices that shows the price per person. Other retailers from other industries could learn from this concept. -
Telling a Story on the LabelBy John Stanley on March 24, 2010 | No Comments
Many of you will know the name Seth Godin form his many marketing books. I subscribe to his newsletter and there are a few gems that appear in his daily news chat.The latest one is on labelling and I felt this was well worth sharing with you.
To read his latest newsletter on product labelling click here …..
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One Storm..One City..One HourBy John Stanley on March 23, 2010 | No Comments
Perth has had the driest and hottest summer on record, it had to come to an end. It did on Monday when a storm came through the city.What was amazing is that 15,000 people had joined a ‘Storm Fan’ page on Facebook in just over an hour after the storm!
This shows the power of social media and this was only in one city. Image what you could do with your business if you could get that type of response from the public.



