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	<title>John Stanley Retail Guru ResourceSite &#187; Marketing, Branding &amp; Promtion</title>
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	<description>An exclusive site for retailers to learn ideas on practical retail concepts.</description>
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		<title>Retailing&#8230;are you the new social church?</title>
		<link>http://www.johnstanleyretailguru.com/2010/08/retailing-are-you-the-new-social-church/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/08/retailing-are-you-the-new-social-church/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 06:25:09 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5517</guid>
		<description><![CDATA[Various reports have been produced on retailing in recent years that focus on why people go shopping. Some of these reports identify that consumers are driven by convenience and price. I agree that these are key drivers and the multitude of &#8220;box&#8221; stores and TV commercials will verify that this is the case for many [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of TV Marketing comes to Horticulture</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/the-power-of-tv-marketing-comes-to-horticulture/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/the-power-of-tv-marketing-comes-to-horticulture/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:17:32 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5462</guid>
		<description><![CDATA[Promoting gardening on National TV has always been a challenge due to the excessive cost of TV commercials and whether the return on the investment has been justifiable. As a result the majority of horticultural based businesses have found that this has been a media that although it reaches a large number of people it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Network your way to Success</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/network-your-way-to-success/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/network-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 02:34:26 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5412</guid>
		<description><![CDATA[When small local businesses talk to each other great things happen.
As many of you will be aware I am a great fan of networking in retailing. Let me give you two great ideas from the south west of Australia.
Let&#8217;s start with the Margaret River tourist board who are working with retailers on &#8220;The Cash Cow&#8221;. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gloria Jeans Know How to Market a Story</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:32 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5393</guid>
		<description><![CDATA[Gloria Jean’s is an Australian Coffee company and I like the way they tell a story.
Marketing is changing and Gloria Jeans have managed to communicate their story very effectively in their adverts.
Take a look at the promotion advert:

It has a “grabbing” headline
Promote their sustainability message
Sell their expertise
Promote the bean to cup journey
Tell you they are [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Garden Media &#8230;.. From TV to Your Mobile Phone</title>
		<link>http://www.johnstanleyretailguru.com/2010/05/garden-media-from-tv-to-your-mobile-phone/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/05/garden-media-from-tv-to-your-mobile-phone/#comments</comments>
		<pubDate>Mon, 24 May 2010 06:15:52 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5353</guid>
		<description><![CDATA[How does the consumer get their information on gardening? Historically they would have tuned their &#8220;wireless&#8221; in as the garden experts told their tales and offered advice on how to get the best out of your garden. Then TV arrived and the programmers discovered a potential new audience and gardening programmes evolved from serious technical [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Red Marketing</title>
		<link>http://www.johnstanleyretailguru.com/2010/05/red-marketing/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/05/red-marketing/#comments</comments>
		<pubDate>Mon, 24 May 2010 05:46:17 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5340</guid>
		<description><![CDATA[The Cherry industry in the USA is not one of the industries you would look to as a leader in marketing, but they are doing some interesting things at present that are worth watching.
They have Twitter advocates who are promoting cherries as part of the marketing strategy. This is working that well that the news [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com/2010/05/red-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Endorsement Marketing</title>
		<link>http://www.johnstanleyretailguru.com/2010/05/endorsement-marketing/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/05/endorsement-marketing/#comments</comments>
		<pubDate>Fri, 14 May 2010 05:10:11 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5195</guid>
		<description><![CDATA[Endorsement Marketing has made the headlines in recent months. As businesses owners we have the challenge of getting our message across to the consumer who is becoming less trusting of suppliers and advertising in general. One way around this is to get a third party to endorse you or your product. The third party needs [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Launch a New product and Generate $150,000,000 in a Day!</title>
		<link>http://www.johnstanleyretailguru.com/2010/04/launch-a-new-product-and-generate-150000000-in-a-day/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/04/launch-a-new-product-and-generate-150000000-in-a-day/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 01:28:25 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4980</guid>
		<description><![CDATA[Okay, it is not possible you are thinking, but it is. This is what Apple generated in a day this week with the launch of the IPad which has not yet arrived down under.
You may not have a product that powerful, but the way that they did it is worth learning from. Seth Godin’s morning [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com/2010/04/launch-a-new-product-and-generate-150000000-in-a-day/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The G.I.Y. tribe &#8230;. Become their local champions</title>
		<link>http://www.johnstanleyretailguru.com/2010/03/the-g-i-y-tribe-become-their-local-champions/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/03/the-g-i-y-tribe-become-their-local-champions/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 04:09:53 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4883</guid>
		<description><![CDATA[First there was D.I.Y [ Do it yourself] and then there was D.I.M.[Do it for me] then there was the 2008/09 recession that changed consumers habits,  the result was G.I.Y. [Grow it Yourself]  G.I Y. Is the latest trend and buzz word in many communities around the world, this could become an opportunity for retailers [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com/2010/03/the-g-i-y-tribe-become-their-local-champions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Living beards create an experience</title>
		<link>http://www.johnstanleyretailguru.com/2010/03/living-beards-create-an-experience/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/03/living-beards-create-an-experience/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 04:08:32 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=4881</guid>
		<description><![CDATA[Creating a successful farm market is more than just providing the produce; you have to also create an experience and make it memorable.
I recently worked with Clovermead Apiary near London in Ontario, Canada.  This 2009 award winning farm market business uses bees and honey as its core focus business.  The farm market has around 900 [...]]]></description>
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		<slash:comments>0</slash:comments>
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