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	<title>John Stanley Retail Guru ResourceSite &#187; Articles</title>
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	<link>http://www.johnstanleyretailguru.com</link>
	<description>An exclusive site for retailers to learn ideas on practical retail concepts.</description>
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		<title>The Food Movement is Moving</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/the-food-movement-is-moving/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/the-food-movement-is-moving/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 07:43:48 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5493</guid>
		<description><![CDATA[On the last Sunday evening of July, 2010 one in four Australians were tuned into their TV, not to watch a sports program, but to watch a cooking program. It was the finals of Masterchef, a series to find the best amateur chef that has generated more profit than any other lifestyle program Australia. At [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Farmers Markets Oregon style</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/farmers-markets-oregon-style/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/farmers-markets-oregon-style/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 02:07:44 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com/?p=5487</guid>
		<description><![CDATA[One of the things that hits me us as we travel up the west coast of the USA is how much more organised the marketing of markets is compared to most parts of the world. There seems to be a lot more cooperation between markets to build the pie for everyone.
Oregon could be classed as [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Are You a Good Neighbour?</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/are-you-a-good-neighbour/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/are-you-a-good-neighbour/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 04:15:15 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Management, Accounts & Benchmarking]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5472</guid>
		<description><![CDATA[When travelling the world and staying in hotels one of the challenges is noisy neighbours. How do you address the challenge when other consumers can become a problem?
One hotel I stopped at in California had a noisy neighboiur policy and this got me thinking about whether this type of policy could work for other retailers. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>700 Markets &#8230; California is a Place for Farmers Markets</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/700-markets-california-is-a-place-for-farmers-markets/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/700-markets-california-is-a-place-for-farmers-markets/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 03:17:54 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5468</guid>
		<description><![CDATA[Yes, 700  markets are scattered across the State, there are 140 markets in the LA basin alone!
Linda and I spent a Saturday morning at one of them, the Pasadena Market at Sierra Madre Blvd, in downtown Pasadena with the market manager, Gretchen Sterling.
Gretchan operates four markets in the area for the City Council. Stall holders [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power of TV Marketing comes to Horticulture</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/the-power-of-tv-marketing-comes-to-horticulture/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/the-power-of-tv-marketing-comes-to-horticulture/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:17:32 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5462</guid>
		<description><![CDATA[Promoting gardening on National TV has always been a challenge due to the excessive cost of TV commercials and whether the return on the investment has been justifiable. As a result the majority of horticultural based businesses have found that this has been a media that although it reaches a large number of people it [...]]]></description>
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		<title>Product to Shopper Experience</title>
		<link>http://www.johnstanleyretailguru.com/2010/07/product-to-shopper-experience/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/07/product-to-shopper-experience/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 06:11:33 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5460</guid>
		<description><![CDATA[The changes in retailing seem to be happening at a faster pass than ever. Keeping up can be a real challenge. A new word seems to be creeping into the retail vocabulary &#8230; &#8217;shop centric&#8217;.
I first noticed the word in reports coming out of mainland Europe, but what is shop centric all about? It is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Network your way to Success</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/network-your-way-to-success/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/network-your-way-to-success/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 02:34:26 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5412</guid>
		<description><![CDATA[When small local businesses talk to each other great things happen.
As many of you will be aware I am a great fan of networking in retailing. Let me give you two great ideas from the south west of Australia.
Let&#8217;s start with the Margaret River tourist board who are working with retailers on &#8220;The Cash Cow&#8221;. [...]]]></description>
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		<title>Gloria Jeans Know How to Market a Story</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 01:47:32 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Marketing, Branding & Promtion]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5393</guid>
		<description><![CDATA[Gloria Jean’s is an Australian Coffee company and I like the way they tell a story.
Marketing is changing and Gloria Jeans have managed to communicate their story very effectively in their adverts.
Take a look at the promotion advert:

It has a “grabbing” headline
Promote their sustainability message
Sell their expertise
Promote the bean to cup journey
Tell you they are [...]]]></description>
		<wfw:commentRss>http://www.johnstanleyretailguru.com/2010/06/gloria-jeans-know-how-to-market-a-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Going Green &#8230;. It is Happening</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/going-green-it-is-happening/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/going-green-it-is-happening/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 01:33:11 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5384</guid>
		<description><![CDATA[Since the Copenhagen Conference just before Christmas 2009 the politicians have been very quite about the environment. This may make you think that the issue is also off the retailers agenda and trade is going on as it was before.
This is far from the case. Whilst politicians have decided they have more urgent things to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OOOBY</title>
		<link>http://www.johnstanleyretailguru.com/2010/06/ooooby/</link>
		<comments>http://www.johnstanleyretailguru.com/2010/06/ooooby/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 05:06:15 +0000</pubDate>
		<dc:creator>John Stanley</dc:creator>
				<category><![CDATA[Insights & Research]]></category>

		<guid isPermaLink="false">http://www.johnstanleyretailguru.com.au/?p=5373</guid>
		<description><![CDATA[No, this is not a creature from an alien planet, it is a new marketing concept coming out of New Zealand.
It stands for: Out Of Own Back Yard and is a social networking community that is connecting food producers and consumers for trade and ideas sharing.
OOOBY will organise sales at a farmers market  where people [...]]]></description>
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		<slash:comments>0</slash:comments>
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