Jon Smith and Jose Llinares
Infinite Ideas Limited
ISBN 978-1-906821-16-6

If you are like me you are having to read as many social media books as possible to keep up to date with the revolution that is going on in the marketplace. I was relieved to find a book that was dedicated to Twitter. This is an easy to read book that explains how to use and benefit from Twitter. It talks about how you can use twitter to communicate within and to your customers from your business.

I would like to have studied more real life retail examples in the book, but having said that, if you are like me, a Twitter user looking for ways to develop it within your business this book will be exceptionally valuable. If you feel you are a proficient ‘Tweeter’ you may find that the book is too basic. For those of you who are still trying to get your head around Twitter as a marketing tool then this is a great book to start you on your way.

In two months time we will be launching our own book on social media marketing and that will provide you with some practical ideas on how Twitter can be used in a retail business.

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