New Zealand shoppers are just emerging from one of the worst recessions they have ever experienced. Although they are recovering from the recession they are still reluctant to spend as shown in a recent Westpac bank survey. One interesting piece of research was published in the April 23rd edition of New Zealand Herald newspaper.

Beck Vass reported on the MasterCard consumer survey which covers 13 countries:

• 55% of those surveyed said that they preferred part of a product price to be donated to a charity rather than be discounted
• Women are more inclined than men to purchase on environmental and social considerations
• 44% of shoppers shop for advertised socially responsible products

New Zealanders were shown to be more socially responsible than Australians.

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