Erik Qualman
John Wiley & Sons, Inc.
1SBN 978-0-470-47723

If you’re like me, you know that the social media has a role in your business, that it is developing rapidly and you’d better try and understand it quickly and work out how to use it in your business.

One of my new year’s resolutions was to try and understnd how businesses can use the social media a lot more effectively. I needed a book that would explain the concepts to a “baby boomer” like me who is trying to keep up with Gen Y marketing.

Erik Qualman’s book proved to be the book I was looking for. It was easy to read and explained the basics on how social media can be used in a small business.

As he explains, we have our first American President, Barack Obama, who used the social media to get him to the White House.

This media is now a powerful marketing tool. This book explains the value of social media to a business and how the media can be used.
In the future businesses will discover that consumers will discover them using the online social media. The future is 2010 which is why we need to get up to speed rapidly.

This is a book I would recommend if you need to get up to speed with how the social media can help your business.

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