Just last week Miriam Young presented at the annual Four Oaks Tradeshow in the UK, her topic ‘Tell them the Story’.

In an age where running shoes are sold for their iPod-compatibility and wine is marketed to appeal to computer geeks, what can the horticulture industry do to broaden its boundaries?

To influence today’s consumers, we need to connect with the non-gardening aspects of people’s lives. And that means taking a fresh look at everything from pot tags to jumping on the social media bandwagon.

“Tell them the Story” is about seeing our goods from a different angle so we can create and tell the stories relevant to everyday life. By making use of all the channels at our fingertips to tell the right stories, the horticulture industry can take the leap from impulse sale reliance to being master of its own destiny.

Click below to watch a 22 minute version of Miriam’s presentation ………

Miriam Young is an independent publicist and writer specialised in the horticulture industry, and also a freelance copywriter for non-horticulture clients with experience writing for brands such as Philips, Slazenger, Asics, KLM and Railteam. She has also recently devised and launched PlantConcierge.com, the website which connects people who want help caring for plants with all those available to offer it.

See MiriamYoung.com for a complete overview of Miriam’s work and PlantingStories.com for her horticulture-specialised services. Email miriam@miriamyoung.com

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